24 October 2008

Responsibility in communication was the main topic of this year's Skoj. Matjaž Klipšteter from Futura PR invited participants to his presentation on the role of communicator in the corporate social responsibility by giving away red noses.

Red noses as a symbol of one o the most known charity projects in Slovenia were a parable for the main thesis of the presentation: communicator should be the first role model and initiator of the corporate social responsibility. By wearing the red noses, Slovenian PR symbolically affirmed his thesis.

At the end of the presentation, the participants took a photo wearing red noses. Futura PR donated EUR 10 for each of them to Red Noses organisation. The final amount of the donation was EUR 650.