24 October 2006

Experimental press conference for the Touch and See exhibition by Futura PR received absolute best evaluation among all entries in this year’s competition for Prizma award. Besides Prizma in the category Effective Use of PR Tools we were therefore also awarded with special IEDC Bled prize for the absolute winner of the competition.

Award giving ceremony took place on 19^th October at the 10^th Slovenian PR Conference. The jury was convinced by the creative idea and realization of the experimental press conference for the Slovenian Association of Blind and Partially Sighted at the opening of the Touch and See exhibition. Winning Prizma 2006 means following a path of success that Futura PR has already proved in 2005 by winning Prizma and Zlati MM.

The jury’s argumentation for awarding Urška Planinc from Futura PR was: “Press conference under great slogan “Touch and See” at the opening of the exhibition for blind and partially sighted was a one-time event that succeeded to inform the primary public on the problems that blind and partially sighted face every day. Special excellence of the project was shown through well considered structure of the conference that was based on the sensible experience and following intellectual discourse on the issue. Successful press conference is an excellent example of communicating with the media that had a key role in establishing a dialogue on the problem of availability of the cultural goods to the blind and partially sighted.”

Touch and See exhibition took place in June 2006 and was accompanied by numerous additional activities whose common goal was to draw attention of the public to the problems that blind and partially sighted are facing.